On Wednesday, 2016: Obama's America came very, very close to ending the day at #1. According to Box Office Mojo, it finished the day with just under $1 Million, behind The Expendables 2 at close to $1.1 Million and the first day of release of Lawless, a new movie by the Weinstein Company that was also just at $1.1 Million.
2016 has actually been dominating the per-theater average, but the documentary was showing in a fraction of the theaters as its Hollywood competition. But this weekend, 2016 is expanding into about 1,750 theaters. It's still less than the 2,500+ theaters of the other top contenders, but if 2016 continues it's screen average dominance, it could become the first-ever conservative documentary to be a #1 Box Office hit. At over $12 Million in the bank, it is already the #1 conservative documentary of all time. Of course, much of the opportunity will depend on market saturation (are the new screens in new cities with new potential moviegoers?), and how much the viewership from the current screen drops. With the Republican convention ending this week (and the Democratic one soon to start) the opportunity to a surprise box office victory couldn't be better.
In other Obama movie news, the Obama lovefest The Obama Effect clearly had hopes of starting small and expanding the way 2016 has. Starring, written, and directed by Charles S. Dutton, the movie was apparently 4 years to late. Maybe it's another sign of the quickly dissipating Obama effect, or maybe the movie trailer had too much of a "is-this-movie-actually-real" feel. Either way, despite playing in what should have been friendly Obama cities like Chicago, New York City, and Philadelphia, the movie had almost no traction and sputtered out at an unEffective $110,000. In it's opening weekend the flick showed in 25 big city theaters, but managed just $84k. Oh. That same weekend? 2016 premiered in 1 theater, and took in $38K.