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Dustin Hawkins

Romney Outpacing Obama in Polls vs. 2008

By , About.com GuideJuly 16, 2012

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New polls by the non-partisan Purple Strategies group finds a statistical tie in four Battleground States that Barack Obama won by between 3-9 points four years ago.

Florida - Romney leads 48% to Obama at 45%. Obama won Florida 51-48% over McCain.

Colorado - Obama won Colorado 54-45% four years ago, but has dropped to a 45-44% near-tie in the latest poll.

Virginia - Obama won Virginia 53-46% in 2008, but finds it a too-close-to-call 46-44% lead now.

Ohio - The polls show a 48-45% lead for the president after winning the state by a slightly larger 51-47% over McCain.

Findings:

*Romney starts where McCain left off in Florida and Colorado, and is just two points shy in Virginia and Ohio. But Obama starts off down 9 points in Colorado, 7 in Virginia, 6 in Florida, and 3 in Ohio when compared to his 2008 efforts. A good sign for Romney given the rest of the findings.

*Undecided voter's make-up 11% of the poll sample in Colorado, 10% in Virginia, and 7% in Ohio and Florida. While it's still to early to apply the "undecided voter" rule, the general belief is that as the general election draws closer, undecided voters tend to break for the challenger. But it also means these people aren't really leaning towards Obama at this point, and are open to being convinced by Romney over the course of the campaign.

*Obama is in full-campaign mode and has already spent more than $100 million in campaign ads in the battleground states (Over $75 Million of those were in negative ads). He has spent more than $20 Million in Ohio alone, which is close to his total 2007-2008 spending. Florida and Virginia are the next states Obama has heavily spent money in. By contrast, Romney has spent around $20-25 Million in ads overall. And for Obama's efforts? 4 essential ties in states he won by between 3-9 points in four years earlier.

*Obama's attacks have been bizarre (birth control!), desperate (gay marriage, amnesty), and over-the-top lies (Bain, out-sourcing, student loans) intended to stir up the base in support of him. Romney has had a low-fireworks effort so far, perhaps smartly saving his ammo and cash for the post-Olympics campaign period where people actually start paying attention. Yet despite Romney's lower-key and cost-efficient campaign, he is holding his own in polls. What happens to these poll numbers when Romney starts matching or exceeding Obama in spending and messaging?

*Finally, this campaign could show why Romney's business experience is crucial. While Romney is pacing himself early on when people are more interested in Katie Holmes and Tom Cruise than who they will vote for in 4 months, Obama is out-spending his fundraising and treating his campaign like he treats the federal deficit: without concern for cost or where the money comes from (heck, just print it!).

Comments

July 17, 2012 at 11:00 am
(1) jim says:

President obama is doing poling much better than that but you can buy that if it makes it easier for you to sleep at night. I’m. Loving your spin, so job well done. Ha ha

July 17, 2012 at 4:29 pm
(2) William Baines says:

I’m one of the Floridians who foolishly voted for Obama in 2008. This year my vote is going to Romney, hands down.

July 17, 2012 at 6:15 pm
(3) Arlington says:

Those who laugh last laugh longest, Jim. Let’s see if you are laughing in December.

July 17, 2012 at 10:07 pm
(4) Hispanic Vote says:

Obama does not know how to lead and his knowledge and understanding of economy and how to ger it running is none. This is the reason why things are getting worse and he keeps spending with no limit. Let’s be realistic, we the poor and the middle class who prefer to work then living og government welfare can not afford 4 MORE YEARS.

July 18, 2012 at 4:53 pm
(5) endeavor2day says:

Romney’s in trouble and you know it. No Republican candidate became president without winning Ohio. Which is why I suspect 3 top guns – Jeb Bush, Jindal, and Romney are in Ohio today.

July 29, 2012 at 7:19 pm
(6) kay rogers says:

Can’t understand why the polls sre not better for Romney! if nothing else the obamaCare law should be enough to get rid of Obama! that will be a mess,. lot of people getting waivers while others rather pay the penalty than pay the high cost of insurance, how will that help anyone?, that will only make the economy worse! Crazy!

August 18, 2012 at 4:43 pm
(7) Ronald L. Dotson says:

We can not afford four more years of incompetent trashing of the constitution, and arrogant partisan misunderstanding of our national purpose. We need a president who will bring the nation back together again; not divide and conquer. We must work together in both parties, forget politics, for the greater good of America.
We must get our hands around the financial, energy, health care, military and educational policies that have made Americal great, or we will not survive another term with Obama and his band of Chicago gangsters.
We need real, truthful leadership again.
Reagan said “It does not matter who gets the credit, if the job is done correctly, and for the overall good of the nation.” Tell that to the Navy Seals.

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